A country with an enormous population of 138 crores. A colossal landscape of 3.287 million square kilometers. With its resources serving the religious, occupational, and recreational needs of more than 2000 ethnic groups, conversing in 22 different languages to navigate themselves through the bumpy, craggy, knotty, and knobby routes of this vibrant and richly diverse nation are why we refer to this country as 'Incredible India.'
I guess some of you who are reading this article or are even leafing through it must have availed themselves of the products from various privately held companies. For now, let's consider Avenue Supermarts (DMart). But before we move ahead. There is an inference that I would like to share. People here are far more interested in channeling their money into the already established multinational companies rather than investing in the growth story of the next big thing, which also has tremendous potential to swell their pockets exponentially.
Now, I have a question for you all.

Despite it being so unstructured, the private equity market in India has been growing at a CAGR of 15% per se. Following this, it has matured to a market worth USD 232.4 billion.
Why does it make sense to invest in these markets?
Investment in equity of private limited companies can be a great addition to one's portfolio as it can help you with adequate diversification, stupendous post IPO returns, and tremendous growth in the long term.



